Case Study: CA Technologies achieves 11.3% conversion rate and 68% lower cost per lead with LinkedIn Marketing Solutions

Dynamic Ad campaign delivers higher quality leads at a lower cost

CA Technologies, a provider of enterprise software, needed to generate high-quality leads from senior IT decision-makers by driving downloads of targeted content. Although the company was getting clicks on social channels, those visitors weren’t converting—and with limited ability to change its landing page, CA had to find a different way to attract the right prospects and lift conversion rates.

CA ran LinkedIn Dynamic Ads that personalized creative with members’ profile images and added more ad copy to promote relevant whitepapers. The campaign drove an 11.3% conversion rate and a cost per lead 68% lower than other social channels, producing higher-quality leads and prompting CA to reallocate marketing budget toward LinkedIn.

CA Technologies

Andrew Spoeth

Head of Social Media Marketing