Case Study: Zurich North America achieves 64% higher engagement and 69% higher clickthrough rates with LinkedIn Marketing Solutions

Zurich North America teams up with strong content specialists for an impactful always-on strategy, reaching potential and current customers with audience targeting

Zurich North America, a large insurance provider with many lines of business, faced the challenge of sustaining conversations and building relationships with diverse audiences across the full decision journey. The company needed to manage content development and distribution for different industries (construction, auto, real estate) while responding quickly to changing customer needs.

Zurich implemented an “always‑on” content marketing program using LinkedIn Sponsored Updates and partnered with Percolate and Unified to streamline workflows and audience targeting. The targeted approach drove strong results — engagement rates were 64% above LinkedIn benchmarks and clickthrough rates were 69% higher — helping Zurich build trust and move prospects through the funnel.

Zurich

Monu Kalsi

VP, Digital Marketing, Zurich North America