Case Study: Apparent reduces cost-per-conversion by 70% and expands reach with LinkedIn Marketing Solutions

Amplifying reach and conversions while prioritising brand safety and trust with LinkedIn Audience Network

Apparent, a Redfern-based customer experience and B2B performance marketing agency (51–200 employees), faced a challenge convincing a professional services client that audience networks could both drive conversions and meet strict brand-safety requirements. The team was initially skeptical about audience networks’ suitability for targeted nurturing, citing concerns about control, visibility and contextual placement.

Working with LinkedIn Marketing Solutions, Apparent activated LinkedIn Audience Network alongside LinkedIn feed activity, using the platform’s trusted partner placements, custom block lists and live performance forecasting to maintain control and transparency while extending precise LinkedIn targeting off‑platform. The combined approach increased reach and frequency and drove markedly better bottom‑funnel performance: a 70% lower cost per conversion and a 25% lower cost per click versus feed-only activity.

Apparent

Mark Rowe

Director of Digital Media