Case Study: Unity achieves a 45% conversion lift and generates 80%+ qualified leads with LinkedIn Marketing Solutions

Unity deploys LinkedIn ABM strategy to take real-time 3D beyond gaming

Unity, the world’s leading real-time 3D (RT3D) platform, faced a perception problem as primarily a gaming company that hindered adoption in non-gaming industries. To support sales expansion into sectors like architecture, automotive, and film, Unity built a demand-generation account-based marketing (ABM) engine focused on defining ideal customer profiles, refining target account lists, and educating new industry stakeholders.

Unity deployed its ABM program on LinkedIn—using Sponsored Content, targeted audience refinement, education-first assets (webinars, case studies, whitepapers) and Lead Gen Ads—alongside a strategic partnership with LinkedIn. The approach drove measurable impact: a 45% conversion lift in specific campaigns, more than 80% of Unity’s qualified leads in 2020 came from LinkedIn, and the team tested roughly 100 audience combinations while continuously optimizing results.

Unity

Jonas Oliveira

Lead, Performance Marketing Management