Case Study: Scorpion Healthcare achieves a 56% increase in conversions and 33% lower cost per lead with LinkedIn Marketing Solutions

LinkedIn’s audience segmentation and retargeting capabilities enabled Scorpion Healthcare to engage directly with senior healthcare decision-makers and collect quality leads

Scorpion Healthcare, a digital healthcare marketing provider, needed to raise awareness of its products with senior healthcare decision-makers and C‑level executives while building trust and generating quality leads and conversions.

Working with LinkedIn, Scorpion deployed a multi‑touchpoint content strategy using Sponsored Content, Matched Audiences targeting and prefilled Lead Gen Forms to deliver thought‑leadership in‑feed to prospects and customers — leading to a 56% increase in conversion rate, a 3.14× jump in opportunity‑to‑customer rate and a 33% decrease in cost per lead.

Scorpion Healthcare

Ruben Dua

Head of Enterprise Marketing