Case Study: Salesforce achieves 30% higher follower engagement and amplification with LinkedIn Marketing Solutions' Targeted Status Updates

Increasing follower engagement with LinkedIn Targeted Status Updates

Salesforce.com, the enterprise cloud computing company behind its global Cloudforce events, needed to drive in-person and online attendance and share company news without oversaturating followers. The social team’s challenge was delivering region- and audience-specific updates that felt relevant rather than broadcasting the same messages to everyone.

They adopted LinkedIn Targeted Status Updates to send tailored posts by geography, industry and company size and empowered local teams to craft regional content and post more frequently. During a five-week push for Cloudforce London this produced a 30% increase in follower engagement and a 30% increase in amplification (shares), while improving relevancy and reach.

Salesforce

Jennifer Burnham

Director of Content and Social Strategy, salesforce.com