Case Study: Autopilot achieves 500+ marketing qualified leads in 3 months with LinkedIn Marketing Solutions

How marketing automation company, Autopilot, earned 500+ quality leads in 3 months

Autopilot, a Sydney-based marketing automation company (51–200 employees), needed to generate high-quality leads cost-effectively as it scaled globally. Facing a diverse audience from startups to high-growth SMBs, they had to target the right marketing decision-makers while maximising a limited marketing budget.

Over a three-month LinkedIn campaign (Oct–Dec 2018) Autopilot targeted marketing professionals (manager to CXO) in Australia, the US and the UK, driving traffic to a Lead Gen Form with a “Best marketing automation templates” offer. The effort produced 545 marketing-qualified leads, a 47% average form completion rate (vs an 8–12% target), and a cost-per-lead 4× lower than benchmarks, strengthening their sales pipeline and guiding future optimisation and remarketing plans.

Autopilot

Javier Dominguez

Marketing Manager