Case Study: LMS365 achieves 2.5x Lead Gen Form completion and 74% MQLs with LinkedIn Marketing Solutions

Reaping returns from localised, always-on marketing

LMS365, a Denmark-based software company of 51–200 employees, set out to generate quality leads cost‑effectively across the US, UK, Canada, LATAM, DACH, France and Denmark. Their challenge was scaling lead generation internationally while maintaining high conversion rates and controlling cost per lead.

They implemented localized creatives (a Danish test doubled Lead Gen Form completions), an always-on full-funnel setup with multiple creative variants and systematic split-testing of e-book content, and a manual bidding approach managed by agency No Zebra to optimize impressions and cost. The program drove 74% of MQLs from always-on marketing and achieved a 2.5x Lead Gen Form completion rate versus platform benchmarks, with plans to scale toward SQLs and a bigger brand push.

LMS365

Mette Olesen

Chief Marketing Officer