Case Study: Signavio achieves 5,000+ event registrations in four weeks with LinkedIn Marketing Solutions' Event Ads

Event Ads generate impressive registrations for Signavio’s flagship event

Signavio, now part of SAP, is a cloud-based business process transformation platform used by over 1.5 million users across 3,000+ organizations. Faced with the challenge of driving 5,000+ registrations in just four weeks for its global BPI TOUR event, Signavio needed a fast, cost‑efficient way to reach and convert the right decision-makers across multiple regions.

Signavio used LinkedIn Event Ads with a clear call to action and on‑platform, autofill registration to simplify sign‑up and target key audiences. The approach rapidly boosted awareness and engagement, delivered 5,000+ registrations (nearly half directly from Event Ads), and generated meaningful down‑funnel opportunities while keeping spend efficient.

Signavio

Jonathan Unger

Global Director Digital Marketing