Case Study: Open University of the Netherlands achieves 20,000 interactions and 0.8%+ CTR with LinkedIn Marketing Solutions

Netherlands’ Open University scores top marks with Sponsored Updates

The Open University of the Netherlands is a government-funded distance-learning university that helps working professionals gain qualifications through an online learning environment. To raise awareness among new professional audiences, the OU wanted to show how its degrees boost careers, drive consideration and build a community of potential students on LinkedIn.

OU ran targeted Sponsored Content on LinkedIn featuring career-focused student stories, persona-based targeting and audience expansion, plus ongoing creative and targeting optimizations. The campaign lifted click-through rates from 0.6% to over 0.8%, grew interactions from 5,500 in phase 1 to more than 20,000 in later phases, and saw a 50% performance gain from audience expansion.

Open University of The Netherlands

Claudia Schutter

Campaign Marketer Online Open Univesiteit