Case Study: Microsoft Corporation achieves double industry-average engagement and a 19% reach increase with LinkedIn Marketing Solutions

Showcasing the power of Surface

Microsoft Germany faced a tough B2B marketing challenge for Surface: the device serves very different roles across industries—from architects and creatives to pilots and salespeople—so Microsoft needed to build a dedicated marketing platform, correct the “just another tablet” perception, target specific sectors (architecture, creative, aviation, high tech, legal) and support a long sales cycle.

They launched a LinkedIn Showcase Page supported by Follower Ads and industry-targeted Sponsored Updates to build a community and deliver tailored content to decision-makers. The campaign drove engagement rates of 0.6–1.2% (more than double the 0.3% industry average) and increased reach among target audiences by 19%, helping raise awareness and demonstrate Surface’s industry-specific value.

Microsoft Corporation

Julia Garbe

Social Media B2B Lead