Case Study: Vision Critical achieves 122% more conversions with LinkedIn Marketing Solutions

How Vision Critical scaled their digital programmes to support account-based marketing strategies driving 122% more conversions using LinkedIn Sponsored Content and Lead Gen Forms

Vision Critical, a customer-intelligence platform used by top global brands, shifted in 2017 from traditional lead generation to an account-based marketing (ABM) approach across Asia Pacific. The marketing and sales teams needed a way to scale engagement, sharpen targeting of senior decision-makers across 500 named accounts, and drive qualified sales leads in diverse local markets.

They implemented LinkedIn Sponsored Content, Lead Gen Forms, Account Targeting and Sales Navigator, expanding reach to over 800,000 similar profiles and optimizing campaigns for cultural and role-based relevance. The effort produced a 122% lift in conversions, a 5× increase in sales leads and engagement well above industry benchmarks, enabling Vision Critical to scale ABM and reallocate programmatic spend to LinkedIn.

Vision Critical

Shaun Lee

Digital Marketing Specialist