Case Study: Stockholm Chamber of Commerce achieves 5x larger live audience and doubles LinkedIn followers with LinkedIn Marketing Solutions

Stockholm Chamber of Commerce puts top business minds live on LinkedIn

The Stockholm Chamber of Commerce, which normally hosts some 200 annual business meetings for its 2,000 member companies, faced the sudden loss of in-person events during COVID-19 and needed to maintain engagement with members and political decision-makers while continuing to promote business-led thinking.

The Chamber launched SthlmSessions, a weekly 30-minute LinkedIn Live interview show with the CEO hosting top business leaders and live audience Q&A, supported by organic and Sponsored Content. The series attracted an average live audience five times larger than typical events (about 500 live viewers), roughly 2,000 on-demand views per episode, and has doubled the Chamber’s LinkedIn followers, keeping visibility and influence high.

Stockholm Chamber of Commerce

Andreas Hatzigeorgiou

Chief Executive Officer