Case Study: RingCentral achieves top-to-bottom marketing funnel optimization and higher conversions with LinkedIn Marketing Solutions

RingCentral optimizes its marketing funnel with LinkedIn Audience Network

RingCentral, a global leader in cloud communications, sought to strengthen brand recognition and drive conversions against major technology competitors. Marketing leaders needed a cost‑effective way to scale reach, refine targeting toward enterprise IT decision makers and small-business owners, and link brand-building activity to sales outcomes.

RingCentral extended LinkedIn Sponsored Content using LinkedIn Audience Network to target audiences by job title, function, and industry across trusted third‑party sites and apps. The campaign reached 7x more people (82% more new users monthly), cut CPMs by 65% and CPCs by 13%, and delivered dramatic lift in target segments — including 93x more conversions from CTOs and 53x more from IT directors — while increasing overall impressions and clicks.

RingCentral

Susie Hamlin

VP of Brand Activation