Case Study: Salesforce shifts brand perception and drives mid-market engagement in India with LinkedIn Marketing Solutions

Salesforce shifts brand perception with a localised and personalised brand campaign on LinkedIn

Salesforce set out to deepen its presence in India’s growing mid-market by addressing a perception gap: global brand campaigns weren’t resonating with local mid-market decision makers. The goal was to show that Salesforce understands Indian businesses, can facilitate their growth, and build stronger customer relationships.

Salesforce ran a made-for-India, multi-channel campaign with LinkedIn as the social pillar, combining agile paid media with organic engagement and an employee advocacy programme that featured localized creatives and a Thought Leader ad by Salesforce India’s CEO. In eight weeks the programme drove a 170% lift in Share of Feed, reached 2.3M members, generated 200k+ quality website visits, produced 1.4k employee #IndiaGrowsWithSalesforce posts, and shifted brand perception (+16pt unaided awareness, +10pt “understands Indian businesses,” +8pt “facilitates growth”) with 99% positive/neutral sentiment.

Salesforce

Kritika Srinivasan

Senior Manager, Customer Advocacy & Brand