Case Study: SnapCap achieves tenfold follower growth and higher-quality loan conversions with LinkedIn Marketing Solutions

A straightforward approach to business lending is what all Small Business Owners dream of. SnapCap’s strategy delivers exactly what their customers need and more

SnapCap, an online lender founded in 2012 that has funded over $235M in small-business loans, needed to raise awareness and educate diverse small business owners about its simple, fast lending solutions. The company faced a crowded content landscape, varied stages of business growth among its audience, low sector confidence and limited brand recognition, so it sought a way to promote its products and build trust with decision-makers.

SnapCap partnered with LinkedIn Marketing Solutions: Financial Services to deliver targeted Sponsored Content and Text Ads that reached specific industries and segments of small business owners. The campaign drove a tenfold increase in followers, higher-quality leads that produced larger loan approvals, improved conversion rates for qualified merchants, meaningful contribution of Sponsored Content to loan totals, and faster product acceptance compared with other channels.

SnapCap

Sean McGinty

Vice President of Marketing & Online Strategy