Case Study: Microsoft Corporation achieves trebled lead volume and an 85% reduction in cost-per-lead with LinkedIn Marketing Solutions

Microsoft designs a new prospect journey on LinkedIn

Microsoft Middle East & Africa worked to engage legal and compliance professionals at enterprise firms about the implications of digital transformation, but a complex multi‑page consideration journey and narrow targeting caused engagement to fall and cost‑per‑lead to rise. The goal was to simplify the experience, increase lead volume for digital transformation services, and reach the right audience at scale.

Working closely with LinkedIn, the team implemented Lead Gen Forms to remove friction, broadened targeting using skills data, account lists and look‑alike audiences, and tested localized creative. In three months the campaign tripled lead volume, reduced CPL by 85% and generated 65% of its earned media value through dramatically higher content engagement.

Microsoft Corporation

Mohamed Salah

Digital & Social Marketing Manager