Case Study: AIG achieves greater reach, thought leadership and engagement with LinkedIn Marketing Solutions

AIG - Customer Case Study

AIG, a leading global insurer operating in 100 countries, faced fierce competition and perception challenges among C-suite decision-makers, brokers and risk managers. With short attention spans, multiple product lines and a long, complex buying cycle, AIG needed a way to deliver targeted thought leadership and build meaningful, long-term relationships.

AIG partnered with LinkedIn Marketing Solutions to run an “always‑on” program using Sponsored Content, InMail, Display and site pixels to target the right professionals and drive traffic to its Knowledge & Insights Center. Over six months the program reached 100k+ professionals via InMail, generated ~270k new followers and 68k+ social engagements, earned multiple top Sponsored Content rankings and a Bronze Corporate Image award—strengthening AIG’s brand reputation and quality customer connections.

AIG

Cara Tabatchnick

Global Digital Strategy Director, Corporate Communications