Case Study: Microsoft Corporation doubles campaign performance and boosts OneNote awareness among educators with LinkedIn Marketing Solutions

OneNote Strikes a Chord with Educators

Microsoft sought to raise awareness of OneNote among K–12 and higher-education teachers and administrators, a group that was hard to reach through mainstream channels and often unfamiliar with how to use OneNote for lesson planning and classroom collaboration. With millions of educators on LinkedIn and aligned missions around productivity and professional development, Microsoft launched a pilot to better engage this niche audience.

The team ran targeted LinkedIn Sponsored Updates directing educators to a dedicated microsite, OneNoteForTeachers.com, featuring interactive training and step‑by‑step guides. The campaign doubled performance versus benchmarks, driving strong results (overall CTR .46%, engagement rate .54%, 22% additional earned media; top post .84% CTR, primary target .66%) and increased reach and engagement; Microsoft plans to continue an “always‑on” approach and adopt full‑funnel LinkedIn products.

Microsoft Corporation

Ari Schorr

Product Marketing Manager, Microsoft OneNote