Case Study: National Australia Bank achieves above‑benchmark engagement and CTR with LinkedIn Marketing Solutions carousel ads

How National Australia Bank used LinkedIn carousel ads to engage its audience with insights on the 2018 Australian Federal Budget

National Australia Bank (NAB), Australia’s largest business bank with a 160‑year heritage serving 9 million customers, needed to position itself as the bank that backs businesses by sharing timely Federal Budget insights with business owners and key decision makers across agribusiness, health, hospitality and retail. The challenge was to present multiple, valuable policy takeaways in an engaging, easily digestible format that deepened customer relationships.

NAB used LinkedIn carousel ads—three swipeable cards highlighting key 2018 Budget points (instant asset write‑off, $75bn transport infrastructure, and a 27.5% tax rate for companies under $50m)—to tell a cohesive, snackable story and prime audiences for further engagement. The format drove interaction and understanding, delivering engagement and click‑through rates above the regional benchmark.

National Australia Bank

Melissa Tabuteau

Consultant, Business Content and Social Media Marketing