Case Study: Talentedge achieves a 50% reduction in cost-per-lead and higher-quality leads with LinkedIn Marketing Solutions

B2C brand Talentedge wins customers with intent-based targeting on LinkedIn

Talentedge, a Gurgaon-based edtech company offering professional certificate courses and executive programs in partnership with top institutes (IIMs, XLRI, MICA, SPJIMR, JWMI and more), needed to establish leadership in executive education by reaching experienced professionals (4–10 years’ experience), filter out irrelevant enquiries, and cut cost per lead while improving lead quality and awareness of its premium partnerships.

By using LinkedIn Sponsored Content with precise targeting by job function, experience and industry and intent-based audience segmentation, Talentedge delivered tailored messages to niche prospect groups. The campaign halved cost per lead (50% reduction), lifted conversion rates by 25%, drove high-quality engagement across 2.5M+ impressions and earned industry recognition, demonstrating LinkedIn’s effectiveness for targeted B2C marketing.

Talentedge

Ashish Somvanshi

GM Marketing