Case Study: Audi of America achieves best-in-class e-tron awareness and conversion with LinkedIn Marketing Solutions

Audi super-charges awareness for the e-tron and carbon neutral driving

Audi launched the e-tron as its flagship fully electric vehicle and needed to reach premium, innovation-minded buyers and e-mobility influencers, position the brand around carbon-neutral driving, raise awareness, and drive qualified visits to the Audi website.

Using LinkedIn Carousel Ads with elegant visuals, Audi targeted a bespoke mass-affluent segment and ran parallel campaigns in LinkedIn Groups to engage e-mobility influencers. The campaign delivered a best-in-class 2.31% CTR, engagement above 4%, and the strongest conversion rate of any social platform for site visits matching Audi’s target profile.

Audi of America

Cristina de Blasio

Media Manager & Content Marketing