Case Study: Volvo Cars achieves 75% higher click-through rates with LinkedIn Marketing Solutions

Volvo Car Canada Drives Home Strong B2C Marketing Results with LinkedIn

Volvo Cars, specifically Volvo Car Canada, wanted to challenge the idea that LinkedIn is only for B2B and reach sophisticated car shoppers earlier in their buying journey. Working with LinkedIn Marketing Solutions, the team used the platform to connect with highly qualified audiences and showcase the brand’s features, technology, and design.

LinkedIn Marketing Solutions helped Volvo Car Canada run targeted Video Ads, Sponsored Content, and especially Carousel Ads to tell a richer story on mobile. The campaign delivered strong engagement and lead-conversion results, with response rates in some cases three times higher than standard media approaches, and Carousel Ads driving a 75% increase in click-through rate versus static posts.

Volvo Cars

Alexandra Cochran

Head of Platform Activation