Case Study: Global Business Owners achieves 150 new members per month with LinkedIn Marketing Solutions (Sponsored InMail)

A new concept in networking, built through the power of Sponsored InMail

Global Business Owners is an international network that delivers high-value membership for company leaders, presidents and founders by inviting prospective members to try exclusive monthly events in major European cities before joining. Their challenge was to grow membership while preserving the calibre of their network and efficiently identifying the right prospects.

They solved this by using LinkedIn data to target and send personalised Sponsored InMail messages as an always-on campaign, achieving a 78% open rate and generating about 800 leads and 400 booked guests per month, which has translated into roughly 150 new members monthly—well above expectations.

Global Business Owners

Peter Redrin

President