Case Study: Oyster achieves 50% lift in leads-to-opportunities and doubles ROI with LinkedIn Marketing Solutions

Oyster Targets the Right Audience Using Metadata's Integration With LinkedIn

Oyster, a global employment platform that helps companies hire, pay, and care for distributed teams, was in a rapid growth phase and needed to scale digital marketing while integrating closely with LinkedIn. With a performance marketing team of one, Oyster sought a partner who could run multi-platform campaigns, optimize for B2B SaaS audiences, and manage day-to-day execution to maintain momentum.

Oyster partnered with Metadata, a LinkedIn Marketing Partner and AI-driven B2B operating system, to handle audience creation, campaign setup, optimization, and syncing to LinkedIn Ads. By targeting People Ops and other decision makers with Matched Audiences and new creative formats, Oyster increased its Leads-to-Opportunities rate by 50%, tripled campaign engagement, and doubled LinkedIn Ads ROI in under 12 months, while expanding strategy and creative testing through Metadata as an extension of their team.

Oyster

Mathilde Dechansiaud

Performance Marketing Manager