Case Study: Philips generates high-quality leads and multiplies ROI with LinkedIn Marketing Solutions

How Philips translated storytelling into leads on LinkedIn

Philips Benelux set out to bring its “Innovation and You” positioning to life on LinkedIn and to turn that storytelling into qualified leads. The main challenges were to create engaging narrative-driven content, surface the industry’s priority issues, and precisely target the right healthcare professionals across the Benelux region.

They used sequenced Sponsored Content, precision targeting by skills/groups/experience, polls to surface priorities, and lead-nurturing via Eloqua to convert engagement into leads. The approach lifted engagement rates to consistently over 1% (about 35% above benchmark), drove 92,000+ relevant impressions for the Visiq scanner, generated 70+ leads for the Medido dispenser with a 40x ROI, and—when applied across other areas—achieved ROI up to 100x while improving lead quality and on-site engagement metrics.

Philips

Didier Zegers

Director, Head of Digital