Case Study: State Street achieves 25% higher match rate and expanded micro-targeting with LinkedIn Marketing Solutions' Matched Audiences

Matched Audiences Powerful Targeting that Makes an Impact

State Street, one of the world’s largest institutional asset managers, faced the common financial‑services challenge of reaching the right prospects and proving campaign ROI—making it easier for sales and marketing teams to engage core customers while expanding reach to valuable new contacts.

They used LinkedIn Matched Audiences to combine LinkedIn professional data with their CRM and website visitors, applying advanced match parameters, retargeting, lookalikes and Lead Gen Forms to micro‑target niche segments. The program expanded matched audiences, raised State Street’s match rate by up to 25%, and helped drive measurable ROI—Matched Audiences now accounts for roughly half of financial‑services spend and enabled audience precision previously impossible.

State Street

Liz Kiehm

Global Head of Social Media