Case Study: Kurita Group achieves global brand awareness and high-quality lead generation with LinkedIn Marketing Solutions

Kurita Group raises its global profile through LinkedIn

Kurita Group, a Tokyo-based plant engineering company with over 6,700 employees, needed a more consistent, global way to share its corporate philosophy and water-focused conservation initiatives beyond one-off conferences and trade publications. Traditional channels limited reach and exposure, so Kurita sought a scalable approach to identify and engage business customers worldwide.

Kurita adopted LinkedIn Marketing Solutions to run targeted B2B campaigns across the Americas, Europe and Asia and within key industries (electronics, automotive, food, petrochemicals). Using LinkedIn ads and lead-generation forms, the company lifted brand awareness, captured high-quality sales leads and gained market insights — achieving a 0.8% CTR (vs. 0.52% benchmark) and a 6% conversion rate (vs. 2.9% benchmark).

Kurita Group

Lin Qian

Marketing Division