Case Study: Census achieves a 10x increase in pipeline with LinkedIn Marketing Solutions

How Census achieved a 10x increase in pipeline with the LinkedIn startup team

Census, a San Francisco–based Data Activation platform (about 100 employees) that uses Reverse ETL to turn the data warehouse into a hub for marketing and revenue operations, needed to generate pipeline and book high-quality demos with a niche ICP of decision-makers at data warehouse–native companies. Reaching and converting that specific audience proved difficult without external resources and specialized guidance.

Working with the LinkedIn Startup Team, Census implemented a targeted strategy covering audiences, messaging, ad products, campaign structure and A/B testing, plus ongoing weekly reviews and backend data-driven optimizations. The partnership — with a dedicated LinkedIn partner and continual lead-quality audits — drove dramatic results: 10x quarter-over-quarter pipeline growth, 4x increase in deals, a 4.4x lift in ROI and more than a 50% increase in leads.

Census

Nathan Corliss

Performance Marketing Manager