Case Study: Alteryx achieves 4X lower cost-per-lead and higher-quality leads with LinkedIn Marketing Solutions (Sponsored Updates)

Alteryx generates quality leads at lower cost, using Sponsored Updates to share content with target audiences

Alteryx, an Irvine-based provider of data blending and advanced analytics software, targets departmental data analysts and analytics decision makers to accelerate insights. Competing with larger analytics vendors, the company struggled to find and nurture high-quality leads—paid search often attracted students and became expensive without consistently reaching the right audience.

Alteryx adopted LinkedIn Sponsored Updates to target specific companies, job titles, Skills and Groups and to tailor content (free trials for analysts, executive reports for C‑level audiences), including a promoted e-book. The targeted campaigns produced measurable gains: 4× lower cost per lead, 3× lower cost per click versus search, and a 2.5× increase in Company Page followers.

Alteryx

Rao Adavikolanu

Director of Inbound Demand Generation, Alteryx