Case Study: DealHub achieves 110% larger deal sizes and 50% higher win rates with LinkedIn Marketing Solutions

SaaS company DealHub sees 110% larger deal sizes for LinkedIn-influenced opportunities

DealHub is a SaaS revenue operations platform that delivers zero-code CPQ, CLM, billing and subscription management to help sales teams generate accurate quotes, accelerate negotiations and close larger deals. The company wanted to quantify the impact of its digital campaigns on pipeline and revenue—measuring true ROI and ROAS across both inbound and outbound marketing.

LinkedIn’s Customer Science team ran a deep-dive ROI analysis by combining DealHub’s CRM with LinkedIn exposure and engagement data, classifying deals as LinkedIn-influenced or not and comparing win rates, deal sizes and firmographic performance. The analysis found LinkedIn-influenced opportunities had a 50% higher win rate, 110% larger average deal size and delivered a $2.77 ROAS, while also identifying the best-performing markets, industries and company sizes for future investment.

DealHub

Gideon Thomas

Chief Marketing Officer