Case Study: LinkedSelling achieves consistent lead volume and a 7:1 return on ad spend with LinkedIn Marketing Solutions

How LinkedSelling Achieves Consistent Volume and Reliability with LinkedIn Lead Gen

LinkedSelling, a 55-person B2B marketing agency in St. Louis, specializes in generating high-quality leads and appointments via social media and email. Their challenge was that simply porting ad campaigns from other platforms to LinkedIn wasn’t delivering results, so they needed to redesign campaigns to leverage LinkedIn’s new marketing products and better align with the sales funnel.

They mapped different LinkedIn products to each buying-stage—Sponsored Content for cold awareness, Sponsored InMail for warmer prospects, and Text/Dynamic Ads for targeted follow‑up—while collaborating closely with sales to drive bookings. The focused approach produced reliable volume and efficiency: over 820 new leads and a 7:1 return on ad spend in two months, and average closing time cut from ~27–36 days to 16–18 days.

LinkedSelling

Pat Henseler

Director of Product