Case Study: eCornell achieves double landing-page conversion rates and a 3x lower cost-per-lead with LinkedIn Marketing Solutions' Lead Accelerator

eCornell nurtures prospective students and generates leads with LinkedIn Lead Accelerator

eCornell, a Cornell University subsidiary offering more than 30 online professional certificate programs, needed a better way to nurture prospective students who research programs over time across email, display and social channels. Because enrollment decisions can take months, eCornell wanted to stay closer to prospects and deliver relevant content throughout the research process to improve lead quality and encourage program sign-ups.

Using LinkedIn Lead Accelerator, eCornell served sequenced, program-specific ads and content to visitors—whether they’d viewed a program page or just the homepage—across LinkedIn Sponsored Updates, Facebook News Feed and display. The campaign doubled landing page conversion rates and cut cost per lead by three times versus traditional retargeting.

eCornell

Andrew Hickey

Director of Digital Marketing, eCornell