Case Study: Sage Intacct achieves a 32% reduction in cost-per-lead with LinkedIn Marketing Solutions

Automated Bidding Lowers CPL and Boosts Lead Quality for Sage Intacct

Sage Intacct, a San Jose–based provider of finance software, runs an always-on, verticalized demand generation strategy and needed a way to reach the right finance decision-makers with precise targeting while maintaining positive ROI. The marketing team’s challenge was lowering cost-per-lead (CPL) and improving lead quality across cornerstone verticals without constant manual bidding and optimization.

By activating LinkedIn’s automated bidding on evergreen Sponsored Content and Lead Gen campaigns and optimizing for conversions over clicks, Sage Intacct cut CPL by 32% within the first month and reached 10–20% of its CxO/Controller audience in a single campaign. The approach produced more sales-ready leads, better marketing–sales alignment, and freed the team to focus on content testing and new programs.

Sage Intacct

Nick Ezzo

VP of Demand Generation