Case Study: Adobe achieves 270% increase in responses with LinkedIn Marketing Solutions

Digital Marketing Giant Leverages LinkedIn’s Powerful Platform

Adobe, a global leader in digital marketing and media solutions, needed a measurable way to deliver APAC research and thought leadership to marketing decision‑makers. The challenge was to reach the right audience across channels, demonstrate clear ROI, and amplify their existing email, media and social efforts.

Adobe partnered with LinkedIn and used Sponsored InMail, Sponsored and Direct Sponsored Updates and Display Ads, applying hyper‑targeting by industry, role, geography and company size and continuously optimizing messaging. The campaign drove a 270% year‑on‑year increase in responses after a 33% spend increase, influenced a $2.6M pipeline (with $2M in closed bookings), achieved InMail open rates up to 63% and CTRs up to 15%, and expanded audience reach substantially.

Adobe

Paula Parkes

Director of Marketing , Adobe