Case Study: Skillsoft achieves 30% conversion rate and 225% Company Page follower growth with LinkedIn Marketing Solutions (Sponsored Updates)

Skillsoft uses Sponsored Updates to boost prospects’ knowledge of learning solutions and improve conversions

Skillsoft, a provider of cloud-based learning solutions for enterprise, government, and education, needed to reach senior decision makers—chief learning officers and HR executives at Fortune 500 companies—and ensure its content was seen by the right audience to drive high-quality leads.

To solve this, Skillsoft used LinkedIn Sponsored Updates to target senior HR and learning leaders with whitepapers, webinars, analyst reports and product promotions. The campaign delivered a 30% conversion rate, with 32% of leads at manager level or higher (17% director+), and a 225% increase in Company Page followers, while allowing real-time optimization to improve engagement.

Skillsoft

Pam Boiros

Vice President, Corporate Marketing Skillsoft