Case Study: Atomic 212 achieves a 30% boost in reporting productivity with LinkedIn Marketing Solutions

Supermetrics’ data integration with LinkedIn boosts Atomic 212’s productivity by 30%

Atomic 212 is a Melbourne-based performance media agency that uses data-led dashboards to guide paid media strategies for technology, retail, aviation and e-commerce clients. As LinkedIn Ads spend and project volume grew 27% year-over-year, the team was spending more than 20 hours per week on manual extraction, formatting and visualization, limiting time for strategic analysis and deeper client insights.

By partnering with Supermetrics, Atomic 212 automated data pipelines from LinkedIn and built automated dashboards, boosting reporting productivity by 30% and saving roughly 20 hours per employee each week. The extra capacity shifted the team from operational tasks to strategic work, producing stronger recommendations, improved cost-per-acquisition for clients and greater overall campaign ROI.

Atomic 212

Will Ridley

Digital Client Lead