Case Study: KLM achieves higher engagement and lower cost-per-view with LinkedIn Marketing Solutions

Video for LinkedIn Sponsored Content helped KLM reach their target audience, while upping engagement and lowering costs

KLM Royal Dutch Airlines, the world’s oldest airline serving 163 destinations, wanted to boost brand appeal—especially to business travelers—while increasing engagement, lowering video ad costs, and finding a platform where their creative content could stand out across the full marketing funnel (awareness to action and recruiting).

KLM ran LinkedIn Sponsored Video, using precise targeting and a standout creative (a holiday jumper fashion show on a moving walkway) to reach a premium audience. The campaign delivered a $0.06 estimated cost-per-view (62.5% below benchmark) and a 33.85% view rate (26.3% above benchmark), drove higher engagement and subscriptions, and convinced KLM to invest more heavily in LinkedIn video going forward.

KLM

Renske Siersema

Social Media Project Manager