Case Study: CleverTap achieves 5,000+ leads and 15+ customer deals with LinkedIn Marketing Solutions

CleverTap achieves growth in audience followership and quality leads via a full-funnel strategy on LinkedIn

CleverTap, guided by its Head of Social Media, turned to LinkedIn to build brand awareness across key regions, target the right audiences to generate SQLs, maximize organic reach, and nurture leads toward conversion. The challenge was to unlock new audiences and create a reliable pipeline of sales-qualified leads while improving content representation and engagement on the platform.

CleverTap ran a multi-product LinkedIn strategy—Sponsored Content, Dynamic Ads, Sponsored InMails, Matched Audiences, industry hashtags and remarketing informed by the LinkedIn Insights Tag—to reach ideal customers and nurture them on-platform. The campaign delivered strong results: 25–30% month-over-month organic follower growth, over 5,000 leads in one year, 15+ customer deals won, a 36% increase in unique visitors, 4.9M unique members reached, a 60% Sponsored InMail open rate and 2× CTR versus LinkedIn benchmark.

CleverTap

Pooja Sriram

Head of Social Media