Case Study: Snag achieves lower cost per lead and higher engagement with LinkedIn Marketing Solutions

Snag Engages Its Target Audience and Lowers Cost Per Lead With LinkedIn Video Advertising

Snag, the nation’s largest platform for hourly work connecting over 90 million job seekers with 300,000 employer locations, needed to boost engagement and lower inefficient ad spend. Despite refined targeting, their prior static LinkedIn ads delivered fewer leads than desired and didn’t grab the attention of time-pressed business owners and managers.

Snag promoted its annual State of the Hourly Worker report with targeted LinkedIn video ads, focusing on value-driven content for decision-makers. The campaign delivered stronger, cheaper leads — a 165% higher lead form completion rate, 60% higher engagement, 65% lower cost per lead, 84% of form fills becoming qualified leads, and a 110% ROAS versus a 70–80% benchmark — allowing Snag to convey its full message in a single, efficient video.

Snag

Ema Gantcheva

Senior Director, Demand Generation