Case Study: Webflow achieves 10x pipeline growth and record marketing-sourced revenue with LinkedIn Marketing Solutions

How Webflow achieved its sales-led growth goals with LinkedIn

Webflow, a leading no-code visual web development platform, had grown through a product‑led model but needed to pivot to sales‑led growth to win enterprise customers. That required building an enterprise sales organization from scratch and aligning marketing, sales, product and finance to identify and engage decision-makers and broader buying committees at target accounts.

Partnering with LinkedIn, Webflow used skill/interest/company/title targeting, ABM, Sponsored Content, Lead Gen Forms and Conversation Ads to test messaging, pricing and audiences, prioritize content downloads for awareness, and formalize SLAs and lead scoring. The effort became Webflow’s top paid pipeline channel, driving hundreds of meetings and delivering a 10x pipeline increase alongside 425% YoY MQL growth, a 200% lift in sales‑accepted opportunities in Q4, and 71% YoY revenue growth.

Webflow

Aubrey Morgan

Director of Enterprise Marketing