Case Study: BI WORLDWIDE achieves brand awareness and high-quality leads with LinkedIn Marketing Solutions

Driving awareness and high-quality leads with a targeted content marketing campaign

BI WORLDWIDE, a firm that uses applied behavioral economics to boost employee, sales and partner engagement, needed to raise brand awareness and attract higher‑quality sales leads among HR and sales professionals at large enterprises (10,000+ employees) in a competitive market.

They ran a targeted LinkedIn campaign—Display Ads and Sponsored InMails promoting downloadable research and infographics, a refreshed Company Page with more frequent, graphic‑driven status updates, and Follower Ads to grow their audience. The effort generated a steady stream of qualified leads (26% from Display Ads, 6% from status updates), tripled Company Page followers to 7,400+, increased engagement by 32% and product page views by 88%.

BI Worldwide

Betsy Schneider

Vice President of Marketing Services BI WORLDWIDE