Case Study: LaunchDarkly achieves $1.2M in pipeline and $1.16M incremental ARR with LinkedIn Marketing Solutions

LaunchDarkly generates $1.2 million in pipeline with Conversation Ads

LaunchDarkly, a feature-management platform for software teams, faced a brand-awareness challenge: their audience ("anyone who manages code") was broad and not always solution-aware, so the team needed a reliable way to educate prospects and reach the right decision-makers across roles like CIOs, CTOs and developers.

They turned to LinkedIn Marketing Solutions—using precise targeting and Conversation Ads to engage and qualify prospects—and tested creative offers like a "lunch and learn" with a $50 DoorDash incentive. One campaign generated $1.2M in pipeline and $1.16M in incremental ARR to date, with a potential 7.39x ROI; LinkedIn now represents about a third of their ad budget and is a major pipeline driver.

LaunchDarkly

Maurice M. Maxwell

Senior Digital Marketing Manager