Case Study: Dassault Systèmes achieves 260+ sales-qualified leads at 52% below tech benchmark with LinkedIn Marketing Solutions

Talking simulation helps decision-makers visualise new ways of working

Dassault Systèmes, a leader in simulation software, needed to broaden awareness of cloud-based simulation beyond engineering teams, start conversations with business decision-makers, and generate qualified sales leads. The challenge was to present simulation as a business enabler rather than a purely technical tool and to engage the right stakeholders in an environment where they would feel comfortable interacting.

They launched "Simulation Talks" as LinkedIn Events and Live sessions featuring third‑party experts, promoted with Event Ads, InMail/Message Ads and targeted account/job-title outreach, then retargeted attendees and engagers with Conversation Ads, Sponsored Content, carousels and Lead Gen Forms. Each event drove 200+ registrations at €8.9 per registration, a 46% show rate (~240+ views on average), and the nurture flow produced over 260 sales‑qualified leads at a cost per lead 52% below the tech benchmark.

Dassault Systemes

Joanne Mary

Digital Marketing Project Manager