Case Study: Deloitte drives deeper engagement with LinkedIn Marketing Solutions

Deloitte Unleashes the Power of Real-Time Thought Leadership for Deeper Connections

Deloitte, one of the “big four” professional services firms, needed a way to make its annual Readiness Report stand out in a crowded Davos-related conversation and create deeper connections with a highly engaged professional audience. To break through the noise, Deloitte turned to LinkedIn Marketing Solutions and LinkedIn Live to present its thought leadership in a more interactive, real-time format.

Using LinkedIn Live, LinkedIn Marketing Solutions helped Deloitte host a live video discussion that sparked meaningful two-way engagement with professionals around the world. The results exceeded benchmarks: 80% of the 1,000 members who tuned in at the first minute stayed through the stream, clickthrough rates were 57% higher than category benchmarks, and engagement rates were 69% higher.

Deloitte

Meredith Gonsalves

Global Manager Digital and Social Strategy