Case Study: Kate Spade New York achieves 2× higher engagement and top click-through rates with LinkedIn Marketing Solutions

Kate Spade matches messaging to mindset with masterful LinkedIn campaign

Kate Spade New York, a global life and style brand based in New York with about 4,500 employees, wanted to build awareness for its new scallop smartwatch among busy, successful professional women. The brand had never advertised on LinkedIn before but saw the platform as a strong fit for reaching its target audience and was intent on tailoring smart, contextual messaging that felt native to the platform.

KSNY ran a targeted LinkedIn campaign—part of a four-platform effort—using creative and copy customized for a professional audience; LinkedIn delivered the highest click-through rate of the channels tested. One high-performing ad reached more than 143,000 unique members and drove a 2.44% engagement rate and 1.78% CTR (about 2X LinkedIn benchmarks) with roughly 5,000 engagements, prompting the brand to continue investing in LinkedIn for future campaigns.

Kate Spade

Krista Neuhaus

Senior Director of Global Digital Marketing