Case Study: NetBrain reaches hard-to-find tech influencers and drives $4.1M in influenced revenue with LinkedIn Marketing Solutions

NetBrain reaches hard-to-find prospects with Sponsored InMail and Sponsored Content

NetBrain, an enterprise software company that automates network documentation and troubleshooting, needed to reach a hard-to-find audience of senior-level network engineers at large enterprises. Traditional channels like trade magazines and keyword ads couldn’t reliably identify the right decision-makers, so NetBrain’s goals were to raise awareness, build relationships with targeted accounts, and find niche technology influencers.

NetBrain implemented a dual approach using LinkedIn Sponsored Content to educate prospects by job title and drive demo signups, and highly targeted Sponsored InMail to reach specific accounts identified by sales, achieving click-through rates on InMail ten times higher than standard email blasts. This strategy established relationships with pre-qualified accounts, raised product awareness among influential audiences, and influenced $4.1 million in revenue with additional deals in the pipeline.

NetBrain

Priyank Savla

Digital Marketing Manager