Case Study: UOB achieves higher video view rates and engagement with LinkedIn Marketing Solutions

Reach and resonance Video storytelling done well

UOB, a leading bank in Asia, wanted to reinforce its commitment to a caring workplace and support employees’ mental resilience during the transition to the future of work. It created a three-minute #CareAtUOB video and used LinkedIn Marketing Solutions to help amplify the campaign and reach a wider audience beyond its existing followers.

With LinkedIn Marketing Solutions’ recommendation to boost the video, UOB significantly expanded its reach and engagement. The video’s view rate rose from 35% organically to 85% with organic and paid distribution, resulting in a 145% increase in view rate, a 58% increase in engagement rate, and a 30–40% uplift in overall video view rates.

UOB

Jimmy Koh

Head of Group Strategic Communications and Brand