Case Study: Leading Financial Services Providing Company achieves 5x larger deal sizes and improved ROI through deeper conversion measurement with LinkedIn Marketing Solutions

Deeper conversion measurement on LinkedIn provides greater campaign efficiencies

A leading financial services provider worked with LinkedIn Marketing Solutions to prospect, nurture and convert account sign‑ups but was seeing weaker cost‑per‑sign‑up performance than other channels. The client believed lower‑funnel KPIs underestimated LinkedIn’s value and needed deeper conversion measurement to assess true business impact.

LinkedIn’s insights team ran a privacy‑safe integration, matching hashed CRM account data to LinkedIn company IDs and combining it with campaign delivery metrics to measure revenue influence. The analysis found ~50% of the client’s transactions were exposed to LinkedIn paid media; exposed accounts generated on average 5× more revenue than non‑exposed accounts, and accounts that engaged with media were 3× more valuable than those only exposed, demonstrating high‑quality reach and clear ROI.