Case Study: TD Bank achieves 2.6M CTV video views and boosted brand awareness with LinkedIn Marketing Solutions

TD Bank Extends Reach with LinkedIn CTV and QuickFrame

TD Bank, a Toronto‑based bank, needed to quickly produce and launch a Small Business Month video campaign that featured real customers and met strict financial‑sector regulations. Their goal was to reach small‑business decision makers and executives via connected TV, but they needed a partner who could deliver high‑quality, on‑brand video creative on a tight timeline.

TD worked with LinkedIn CTV and QuickFrame, who handled CTV‑specific editing and formatting to keep the campaign on schedule. The launch drove strong engagement — more than 2.6 million video views, a high video completion rate, and favorable CPMs — giving TD broad reach, retargeting opportunities, and a successful first LinkedIn CTV campaign they plan to repeat.

TD Bank

Sarah Sibel

VP, Commercial Bank Product Marketing